Earth Day

To commemorate Earth Day, Sun Chips changed its packaging to an environmentally sustainable biodegradable bag. If you see the new commercial Joel McFadden, the hilarious host of Talk Soup, lures you into this ecofriendly world with the idea that with each bag of chips you buy, the packaging with simply degrade into a natural by-product that will get absorbed by the Earth. According to Frito-Lay, the bags are 100% compostable and made with plant-based polylactic acid (PLA), a renewable material that breaks down in approximately 14 weeks when placed in a hot, active compost bin.

Isn’t that nice?

Initially, I was fooled, thinking next time I go to buy chips I’m definitely going to buy Sun Chips.

Why you ask?

Well, not just for the new Ecofriendly packaging, but because Sun Chips are good for you.

Right?

According to the packaging they have:

– less salt

– 18 whole grams of whole grain, which is as much as a slice of wheat bread

– 0 grams of trans-fat

– 0 mg of cholesterol

– 30% less fat that potato chips

With those ingredients, why not just skip your regular meal and have a bag of chips instead?

As far as I’m concerned this is junk food that your body doesn’t need. Of course, if you HAVE to have  chips, by all means, eat one that comes in a biodegradable bag and one that has all of the above nutritional benefits. But don’t fool yourself. Chips are chips. They contain carbohydrates, salt and fat. Dont’ think that by eating a bag of Sun Chips you’re eating something as healthy as an apple or a piece of chicken. In fact apples don’t even come in packaging. The whole thing is biodegradable.

The problem I have with Sun Chips marketing is not its bio degradable bag. It’s that it’s marketing is degrading. It plays on your sympathy for the environment. If Sun Chips really wanted to do something about the environment, they’d stop making Sun Chips.

How about that?

Excuse me while I finish my bag of Doritos. By the way they’re really bad for you and come in a non-biodegradable bag. At least they’re not pretending to be something they’re not. If you all want to help the environment, stop drinking soda and don’t eat junk food.

Nutritious and junk food should never be used in the same sentence. It’s like saying all fat people are big-boned or obesity is associated with thyroid disease. Next time you crave a chip, buy a potato, peel it and fry it in some olive oil. No biodegradable bag necessary.

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2 Comments

  1. Mich
    Posted April 27, 2010 at 12:50 pm | Permalink

    First it’s the wheelchair cases; now the chip eaters. Mother and apple pie must be next?

  2. Danh
    Posted April 27, 2010 at 10:14 pm | Permalink

    lol @ Mich…..who knows what Frank is up too?!?


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